Compelling design delivered with excellence.

Client: NZ Trade and Enterprise
Job: New Zealand Pavilion for World EXPO 2010
Location: Shanghai, China

Dean designed the visitor experience for NZTE at the World Expo 2010. He was part of a multidisciplinary consortium for the project which included Architecture Warren + Mahoney, garden designers Dawnfinder, and Coffey Projects.

Dean spent many months on site in Shanghai leading the installation team from NZ and liaising with local Chinese exhibition supply companies.


The theme of the Expo was ‘Better Cities, Better Life’. The New Zealand pavilion showcased our unique natural/urban lifestyle, linking it back to the Maori creation story of Tane, who pushed apart land and sky to create the world of light which we share with all living things. The pavilion hosted 4.5 million visitors over six months, and won a silver award for theme development –a top eight placing out of the 250 pavilions at Expo.